100 years of history — a new visual language of the brand

The redesign became part of a large-scale update timed to the company’s centennial journey. This is not just new packaging, but a new stage in the history of the enterprise, which is already 100 years old.

We preserved the traditions and visual code of the brand, reinforcing them with modern elements. The new design emphasizes continuity of generations, respect for heritage and a connection with the Aral region. The new looks modern, and the familiar remains close.

The updated packaging makes the product more noticeable and easier to understand while preserving the character of the brand and a century of salt extraction experience. With a centennial name comes responsibility — to be a symbol of quality, trust and tradition.

Visual style is the language of a brand, and now it has become brighter, cleaner and more modern.
We kept the signature elements: color, structure and recognizability — so that customers can easily find Araltuz on the shelf and feel the connection to a brand they have known and trusted for decades.

The redesign emphasizes the main thing: the form changes — quality remains unchanged.

The company continues to develop, expand its product line, strengthen exports and raise production standards. But at the heart of the brand remains something unchanged: salt created by the steppe, the sea and people — as 100 years ago.